Nationwide — CurlMix, the pioneering Black-owned beauty brand renowned for its premium natural hair care products, proudly announces the launch of a groundbreaking crowdfunding campaign on WeFunder.com. This strategic move follows a series of significant achievements, including a successful launch in 460 Ulta Beauty stores, a remarkable doubling of lifetime revenue from $13 million to $32 million in just two years, and a brand refresh with redesigned packaging. Additionally, CurlMix has expanded its horizons by welcoming institutional investors from Cleveland Ave, led by Don Thompson, the first Black CEO of McDonald’s.
The brand’s recent inclusion in 460 Ulta Beauty stores marks a pivotal moment in CurlMix’s journey, bringing their clean beauty solutions to an even broader audience. This expansion aligns with CurlMix’s commitment to making high-quality natural hair care products accessible to consumers across diverse backgrounds and hair types.
CurlMix’s rapid financial growth is underscored by the brand’s impressive achievement of doubling lifetime revenue from $13 million to $32 million in just two years. This remarkable feat showcases the brand’s resonance in the market and the strong connection with its loyal customer base.
To complement its business milestones, CurlMix underwent a strategic rebranding initiative, introducing redesigned packaging that reflects the brand’s commitment to modernity, inclusivity, and sustainability. The new packaging aligns with CurlMix’s values and enhances the overall consumer experience.
In a move signaling confidence and support in CurlMix’s vision, the brand has brought on institutional investors from Cleveland Ave, led by Don Thompson, the first Black CEO of McDonald’s. This partnership signifies not only financial backing but also a shared commitment to fostering diversity and innovation within the beauty industry.
“We’re excited for the brand’s growth over time and have extreme gratitude for the support received from our community. Partnering with Ulta Beauty and Cleveland Ave. has been a dream come true,” says Kim Lewis, CEO & Co-Founder.
The WeFunder campaign, now live at wefunder.com/curlmix, invites CurlMix enthusiasts, investors, and the broader community to be a part of the brand’s continued success. Various investment tiers offer exclusive perks and rewards, fostering a sense of community ownership and engagement.
As a nod to their vibrant community, CurlMix encourages supporters to revisit the Instagram post that marked the beginning of their crowdfunding success journey.
CurlMix’s commitment to transparency, inclusivity, and innovation has solidified its position as a trailblazer in the beauty and natural hair care space. With the ongoing WeFunder campaign, CurlMix looks forward to continued growth, collaboration, and the opportunity to bring their mission to an even broader audience.
About
CurlMix, a Black-owned beauty brand, specializes in creating clean, natural hair care products for diverse textures. Founded by Kim and Tim Lewis, CurlMix is committed to celebrating natural beauty and empowering individuals to embrace their unique hair journeys. The brand recently achieved significant milestones, including a successful Ulta Beauty launch, doubling lifetime revenue, and welcoming institutional investors led by Don Thompson. Learn more at curlmix.com.
For media inquiries, please contact Sara Charles at saracharles.pr@gmail.com or kim@curlmix.com
