In This Episode You’ll Learn:
In this throwback episode, Casanova and David talk about his entrepreneurial journey, the story behind The Real Social Proof Brand and Conference.
David says that he always had aspirations of being an entrepreneur. A belief that was further strengthened by his experiences of working different jobs. He was a good rapper, and thought he would have a career in rap, but things changed once he joined some network marketing companies.
He built a clothing brand, called ‘Sleep Is for Suckers’, geared towards entrepreneurship and people that lose sleep doing what they love. He was able to build that and replace his income and became a full-time t-shirt salesman. Then, he ran around the country, teaching people how to do the same.
David adds that the company you keep can have a significant impact on you. Network marketing was also his introduction to reading books and being consistent because they had this concept called the 10 Core Commitments, teaching the principles of consistency. This is where he got introduced to Jim Rohn as well.
He says that Jim’s way of taking big complex concepts, and complex subjects and breaking them down into bite size morsels changed his life. David says that once you start moving in the right direction, people that are going the wrong direction, they won’t try to necessarily take you off path if they know you’re going there with, or without them, they’ll either try to join you or at least let you run your own path, if they’re your friends.
Talking about his t-shirt business, he says that he sold over a million dollars worth of t-shirts outside of a kiosk. After he had his store and other kiosk taken away, he realized that he could still make six figures out of a mall, but if he is to scale up, he needs his time and he can’t spend all day in the mall or dealing with employees.
He says that if you’ve never been in a fight, you don’t really want to lose the fight, you’ll just avoid it. But if you’ve been in a fight and you lost one, you are less fearful to fight again. He doesn’t care if he might lose, he’ll jump into that joint.
Talking about his speaking gigs, he says that he can help someone who’s making $30, $40,000 a year how to replace that income and reach six figures, for sure. He can teach them how to take an idea and create that side income extra thousand dollars a month, only because that’s what he has accomplished.
David says that for the speakers he coaches, his first step is not to teach them how to be a motivational speaker, or how to get gigs. His first encouragement is for them to build something and talk about how they built it.
David also shared some actionable tips as well. He says that come up with a good idea, not just follow your passion. Find a group of people who are all moving in the same direction because you can become successful by association. He believes if you’re just in the right environment, your mindset starts to change.
He adds that you can join a network marketing company because there’s a whole positive environment, they are in great luck, everybody has a coaching program. David also has a coaching program where they are on the call every single morning, Monday through Friday.
Talking about having a team, David said that he just became somebody that people wouldn’t mind following. So everybody on his team were attracted to him because he wasn’t spending time looking for a team.
David says that the idea behind his Real Social Proof Conference was to offer people two days of both industry specific information as well as general business practices that everybody needs to know. His Sleepless Knights coaching program is also a phenomenal group of entrepreneurs.
He adds that if you feel like you’re not strong or good enough, you really need to write down what your weaknesses are, so you can see them on paper and just attack one of them. . There’s an example of someone who is in your situation or worse, that became really successful. Just find those stories.
