In today’s inspiring episode of Earn Your Leisure, we sit down with Derrick Faulcon to discuss his incredible journey from owning a restaurant in Baltimore to successfully launching a popular donut shop in SoHo, NYC. Derrick shares crucial insights into transitioning businesses to new cities, emphasizing the key factors needed to thrive in unfamiliar territories.
We dive deep into why Derrick strategically chose SoHo for his donut business and his powerful belief that bringing the best talent together in one room is essential for Black entrepreneurship. He opens up about his core marketing strategies and his ambitious goal of maintaining seven income-generating assets.
Discover Derrick’s practical advice on creating multiple streams of revenue from a single business model, specifically how he established seven different income sources from donuts alone. Additionally, we touch on the realities of entrepreneurship—including the challenges of loneliness—and how Derrick and his partner, Zewditu Jewel, successfully navigate their personal and professional relationship.
The conversation also highlights the importance of cultivating the right mindset and setting both individual and shared goals to drive sustained business growth.
Don’t miss this valuable conversation packed with business strategies, partnership insights, and entrepreneurial inspiration!
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