For episode 101, we spoke with a legend in the music industry. Jason Geter is the business mind behind one of the most successful record labels in the 2000s, Grand Hustle. The label included stars like Iggy Azalea, Young Dro, Travis Scott, B.O.B. and his business partner and anchor of the label, TI. He also helped launch Akoo Clothing and is now changing the way artists distribute and develop music with Heavy Sound Labs.
On EYL 101, Jason gave us deep insight into the world of music, by explaining the difference between a joint venture and a distribution deal. He spoke about how difficult it is to manage a label of artists. He talked about signing Travis Scott before anyone knew him. Jason also talked about the marketing plan behind TI to turn him into a global superstar. He also gave insight on his new venture and the future for recording artists in the new decade. #ti #grandhustle #travisScott #drake #jasongeter
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