In this exclusive interview, we sat down with the legendary Common to explore his incredible journey in music, film, and beyond. Over more than 20 years, Common has continually reinvented himself, staying relevant while inspiring fans worldwide. From re-falling in love with hip-hop to transitioning into acting, Common shares pivotal moments that shaped his career.
He dives deep into the state of the music industry, revealing why it made more money before streaming, and explains why artists should treat their bodies like athletes. Common also reflects on his breakthrough moment, his move to New York, meeting Kanye West, and how he had to cancel a tour with Kanye to pursue his first film role.
We also discuss his transition into Hollywood, landing his first lead role in Just Wright, and how being labeled a conscious rapper impacted his career. Common opens up about Chicago’s reputation, drill music, and his thoughts on the Drake vs. Kendrick battle. Plus, he shares his top lyricists of all time, his Mount Rushmore of Chicago rappers, and the benefits of working with one producer.
This conversation is a masterclass in reinvention, artistry, and longevity. Don’t miss this inspiring and insightful episode with one of hip-hop’s most respected voices.
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0:00 Intro
1:07 Beginnings in Music & Maintaining Relevance
8:37 Business Aspect of the Independent Side
10:44 Learning to Invest in Yourself
18:30 The Record that Turned it Around for Common
27:50 Transform from Rapper to Actor
35:39 Struggles with Getting Out of Character
41:11 Being Titled a “Conscious“ Rapper
47:34 Process of Using Producers
52:30 Chicago’s Reputation with Violence
59:20 Constructing a Great Team
1:02:24 Kendrick vs Drake
1:08:08 All-Time Rappers
1:13:51 Outro
