Former Inmate Turned Luxury Brand CEO

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For episode 198, we spoke to Darrell Alston, the CEO, and founder of Bungee Brand. Bungee Brand is a high-end sneaker and apparel line. Darrell will make history this fall by being the first 100% black-owned sneaker brand to be in Neiman Marcus.

In EYL 198, Darrell tells us his inspiring story of beating the odds and incarceration, to becoming an entrepreneur and starting a clothing brand. He spoke about why he focused on the high-end market and provided insight into the challenges of getting up and running. #luxury #sneakers

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